Steven Wyer

Steven Wyer’s career as a businessman and entrepreneur has spanned more than thirty years. As managing director of Reputation Advocate, Steven C. Wyer helps professionals and businesses reclaim their online reputations. He is the author of Violated Online, a book that offers more than 50 specific tips on how the reader can better prepare for an unexpected online attack.

Steven Wyer Discusses Angie’s List Decision to Eliminate Annual Fee

Posted by admin | Posted in Steven Wyer | Posted on 01-08-2016

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In March  2016, home services reviews platform Angie’s List announced it would remove the $40 annual membership fee, says Steven Wyer. They made good on that promise in a late June commercial broadcast, featuring company namesake Angie Hicks. In the following Q & A, Steven Wyer answers questions about the possible implications of this decision.

Q: What prompted the move to become a free public site? 

Steven Wyer: The $40 annual fee was thwarting company growth. Angie’s List projects that removing the fee will ultimately more than double its revenue by 2020.

Q: How does this affect business owners in the home services sector?

Steven Wyer: It gives more potential customers access to verified reviews, good or bad. It also means that business owners need to pay more attention to Angie’s List content when it comes time to plan online marketing strategies for the coming years.

Q & A with Steven Wyer | Online Reviews

Posted by admin | Posted in Steven Wyer | Posted on 27-07-2016

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Third Coast Interactive CEO Steven Wyer opens up about online reviews and how they impact a business’ bottom line.

Q: Do online reviews affect my business search results and web traffic?

Steven Wyer: Absolutely! A business that receives more online attention, particularly in the form of reviews, may actually end up ranking higher on search engine results pages than one that does not actively seek consumer feedback. Here is the bottom line: consumers are much more likely to visit a company’s website if they get a good feeling about that business from the search results.

Q: How do consumers use online ratings to decide which service provider is right for them?

Steven Wyer: These days, the vast majority of consumers first turn to the Internet when looking for a product or service. This is true across all areas of commerce. Many people believe that if another consumer has taken the time out of their day to post a review, they feel strongly about the service in question. Consumers tend to pay attention when there are multiple reviews that paint either a positive or negative picture of a business.

Steven Wyer

Posted by admin | Posted in Steven Wyer | Posted on 12-09-2011

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Steven Wyer learned about reputation management the hard way.

The respected businessman saw his online reputation marred, literally overnight, when two of companies he owned endured litigation. Steven Wyer watched helplessly as misinformation took over search results, leaving him no recourse. Whether the information was true or not was irrelevant, Steven Wyer’s business was irrevocably damaged.

At the time, Steven Wyer had built two impressive businesses out of collecting consumer debt. With clients including General Electric, Chase, and H&R Block, Steven Wyer’s Wyer Creative Communications, Inc. was named the fastest growing company in Middle Tennessee for five years in a row before the litigation changed it all.

“It was shocking that people from the other side of the world asked questions that had nothing to do with the professional relationship I had developed with them,” Steven Wyer reflects. “Both businesses ended up shutting their doors because of information I had no control over.”

The information continued to haunt Steven Wyer in 2006, when he tried to diversify his professional interests. The entire experience showed Steven Wyer now negative information that shows up in search results can impact a person’s business, financial outlook, and even his personal relationships. Steven Wyer is alarmed to see how often such negative information comes from a competing business, an angry former employee, or an unhappy customer in the throes of a bad day.

Because the Internet is unfiltered and unmanaged, Steven Wyer says, there is no way to control such misinformation. People who have worked a lifetime to build a business can have it all wiped away in a matter of hours, with no recourse.

Through his business, ReputationAdvocate.com, Steven Wyer works to help those whose reputations have been marred online. Additionally, Steven Wyer has published a book, Violated Online, that details what can happen when a person’s reputation is attacked. Offering more than fifty tips to prepare for such an attack, Steven Wyer’s book has put him in demand on the speaking circuit, and he now works hard to juggle a thriving business and his work on his next book.

In the book, Steven Wyer details how the very laws that protect our rights to free speech have backfired on us in the internet age. The government will rarely step in when someone has been defamed online, Steven Wyer says, leaving companies and individuals with nowhere to turn. Violated Online arms readers with the tools necessary to survive in the digital age, outlining specific steps everyone can take today to protect against an online attack.

Violated Online is available from Amazon in softcover and e-book format, with downloads available for the Nook, iBook, Kindle, and PDF.

Steven Wyer on funding for small-cap companies

Posted by admin | Posted in Steven Wyer | Posted on 24-04-2011

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Domestic small-cap lending | Steven Wyer

Steven Wyer LinkedIn

Posted by admin | Posted in Steven Wyer | Posted on 24-02-2011

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